Suruchi had a deep aspiration to become a Fashion Designer since she was a kid.
After her graduation from National Institute of Fashion Technology,
India in 2012; her desire to fulfill her dreams got stronger.Later on, to expand her knowledge and learn about International Fashion, she went to Italy and studied in Istituto
Superiore di Design, a university in Naples, while working with the
renowned fashion designer Varun Bahl.
Hailing from the most culturally rich state of India, Rajasthan; Suruchi always had her eye for colors and love for Indian art. She launched her clothing line of Indian traditional and fusion wear in 2015.
In 2023, she launched another brand “ Rajkumari and Suresh”. The brand has an international vision for craft and details. Modern silhouette for every age group.
“If my knowledge of fashion and my
immense love for art can provide for the families of Indian artisans and
take their talent on an international level, it's the greatest form of
joy for me"
Our team comes from various backgrounds and parts of India but their heritage of handcraft is the same. From a team of 2, we're now a family of 80 members. The number of members changed but our aim of maintaining the legacy of handcraft still remains unchanged. Starting from Suruchi's home garage to now having a flagship store in 2018 in Surat, we've come a long way.
What turned this clothing line into a BRAND, is Suruchi's gratitude and commitment towards her team and her clients to get the best quality products, the love and support from her clients and above all, The team's constant efforts and loyalty towards their work and Suruchi.