About Us

Brand Concept

Suruchi Parakh

Our Team

Our team comes from various backgrounds and part of India but their heritage of handcraft is the same. From a team of 2, we're now a family of 80 members. The number of members changed but our aim of maintaining the legacy of handcraft still remains unchanged. Started from Suruchi's home garage to now having a flagship store since 2018 in Surat, we've come a long way.

What turned this clothing line into a BRAND, is Suruchi's gratitude and commitment towards her team and her clients to get the best quality products, the love and support from her clients and above all, The team's constant efforts and loyalty towards their work and Suruchi.

our team

The stepping stone of Suruchi's goal of taking Indian art on an International level has been taken in 2020.

Dubai Expansion

Ambica Dörr