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Design Aesthetic & Exclusivity

The origin of the textile industry can be traced back to ancient Egypt as well as India around 3000BC. Cotton was most prevalent in India and has been mentioned in 'Rigveda' (ancient Indian Vedic script) for the use of textiles. During the Mughal era, fine 'Muslins' were produced, these were hand-painted along with printed motifs.

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Exclusive Designs

Our customers seek exclusivity and individuality, which they also want to express through fashion. Now more than ever people are more particular about what they want, how it is produced and what it stands for.

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Press

“Suruchi Parakh is a luxury wear label that moulds ethnic textiles into contemporary style"
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Vogue India

“While supporting skilled local artisans, NIFT graduate Suruchi Parakh makes sure her Indo-Western creations celebrate the uniqueness of each region in India"
- Sakal Times

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