Suruchi Parakh Couture was launched in 2015. Our fashion brand celebrates the artistry of textiles that have been passed on from generations. We aim to revive the knowledge of craftsmanship that has been on the verge of extinction due to lack of opportunities and support.
Suruchi graduated from NIFT (National Institute of Fashion Technology) India, in 2010. Thereafter, to widen her persepective on international designs, she went to study in Italy (Istituto Superiore di Design, a private university in Naples, Italy) while working with the known fashion designer, Varun Bahl. In 2012, Suruchi started working as head designer in ‘Jinaam’, which is a successful platform for fashion designers in India to market their latest collections. Suruchi Parakh Couture flagship store was launched in 2018 in Surat, India.
"I started my brand from my home garage with a team of 6 that soon expanded to a team of 80 members providing employment for local artisans. Since then our business has grown steadily due to the quality of our product and the loyal support of our clients. We aim to amalgamate International designs with Indian craftsmanship and create designs that equally appeal to Middle Eastern & European fashion scene."