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Brand Concept





Suruchi Parakh

Suruchi Parakh Couture was launched in 2015. Our fashion brand celebrates the artistry of textiles that have been passed on from generations. We aim to revive the knowledge of craftsmanship that has been on the verge of extinction due to lack of opportunities    and support.

Suruchi graduated from NIFT (National Institute of Fashion Technology) India, in 2010. Thereafter, to widen her persepective on international designs, she went to study in Italy (Istituto Superiore di Design, a private university in Naples, Italy) while working with the known fashion designer, Varun Bahl. In 2012, Suruchi started working as head designer in ‘Jinaam’, which is a successful platform for fashion designers in India to market their latest collections. Suruchi Parakh Couture flagship store was launched in 2018 in Surat, India.

"I started my brand from my home garage with a team of 6 that soon expanded to a team of 80 members providing employment for local artisans. Since then our business has grown steadily due to the quality of our product and the loyal support of our clients. We aim to amalgamate International designs with Indian craftsmanship and create designs that equally appeal to Middle Eastern & European fashion scene."


Our Team

Our team of artisans comes from diverse background who inherited art of handcraft from their forefathers. The team is mix of artisans from various parts of India like Kutch, Rajasthan, West Bengal and Uttar Pradesh. Each artisan bring their culture through craftsmanship in each of our designs.We truly believe that this is what makes our designs unique. We have very stringent selection process where each artisan is handpicked and trained.

Team Suruchi Parakh


Dubai Expansion

Despite the unprecedented times we live in, we look forward with positivity and enthusiasm. We are happy to announce the upcoming launch of our brand in Dubai with new design collections that blends Arabic charm with Indian traditional and Indo-Western fusion fashion. We are happy to welcome Ambica Dörr, as our Managing Partner to conduct the groundwork for marketing, retail and distribution as well as communication with our clients in the UAE to ensure the best service.

Ambica's background is in marketing and branding, she has graduated with a Media Communications degree from Webster University, Regents College in London. Ambica has had experience working in London in marketing roles, event management in multi-national companies. She has travelled extensively for work projects and later on moving to Hong Kong and living now in Dubai.

Ambica got to know about the Suruchi Parakh brand as a happy Instagram client. Once we met in Dubai, it was clear that our ideas are similar with a keen interest in fashion and clothes. We are looking forward to taking our business partnership and friendship forward with new projects to be revealed soon.

Ambica Dörr

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